Built in Nairobi for Kenyan sellers
Open a beautiful online store in minutes. Shoppers pay with an M-Pesa prompt, Duka helps you deliver anywhere in Kenya, and every WhatsApp, Instagram and Facebook chat lands in one inbox, with an AI assistant that answers while you sleep.
How it works
Answer a few questions and Duka's AI designs your shop. Add your logo, verify your M-Pesa payout number, and once Duka has reviewed it, it's live at yourname.duka.africa.
Snap a photo and let AI draft the title and description. Sizes, colours and stock for every variant, or import a spreadsheet.
Shoppers pay with M-Pesa, you pack, and the order travels the way you chose. Your share lands in your wallet, ready to withdraw.
Duka AI
AI is built into Duka, not sold as an extra. It builds your shop, writes your listings, answers customers while you sleep and helps you follow up every lead. You decide what goes live.
Design with AI
Say what you sell, who buys it and the feel you like. The AI builds a whole shop for you to edit: colours, fonts, a homepage, pages, menus, collections and starter products. Not quite right? Undo it and build another.
Shop assistant
On your website chat, and on WhatsApp, Instagram, Messenger and SMS when you switch them on. It finds products, quotes delivery and tracks orders from your real shop, in Swahili, English or Sheng, the way the customer writes.
Write with AI
Add photos and a few notes. The AI drafts the title, description, highlights, specs, tags and the text Google shows, and you tick what to keep. One more tap puts the photo on a clean white background.
Replies and leads
Three suggested replies in every inbox chat. On a lead, one tap sums up the conversation so far and suggests the next step, with the message already written.
Drafts wait until you apply them, and a shop built by AI can be undone.
Add your FAQs and policies, set its name, tone and greeting, and test it in a private chat first.
Let it answer round the clock or only after closing, and switch it on channel by channel.
No add-on to buy and no AI credits to top up.
Money
Duka runs on a double-entry ledger, like a bank. You can follow every shilling from the shopper's M-Pesa to yours.
M-Pesa checkout
Shoppers type their phone number, get the M-Pesa prompt and enter their PIN. No card forms and no sign-up wall: their account is made from the delivery details.
Wallet and payouts
Each sale, fee and payout is a line in your wallet. Money becomes available after delivery, and you withdraw to your verified M-Pesa number when you like, or on a schedule.
An M-Pesa prompt on their phone, confirmed in seconds.
Your share, the commission and any delivery fee, each recorded on its own line.
Pending until the order is delivered, then available.
Withdraw any time, or let payouts run weekly or monthly.
Every movement is recorded twice and chained to the one before, so balances can always be checked.
Verified with an SMS code. If it changes, payouts wait 48 hours.
Money only leaves your wallet with a one-time code sent to your phone.
Identity checks before your first payout, and a second approval at Duka for large withdrawals.
Delivery
Choose how each order travels. Shoppers see the price and the delivery day before they pay, and get an SMS at every step.
Same-day or next-day delivery across Nairobi zones, with a delivery code at the door.
Shoppers collect from a counter near them with a code. Cheaper for them, simpler for you.
Send to towns outside Nairobi at a set price per route, with waybill tracking.
Drop labelled parcels at the Duka hub before the cutoff and they go out next day. For approved shops.
Prefer your own rider? Set your own zones, fees, pickup points and free-delivery rules, and invite your riders to the Duka rider app.
Inbox and AI
WhatsApp, Instagram, Facebook, SMS and your website chat in one live inbox. The AI assistant answers from your real catalogue and hands over when a person is needed.
The Duka apps
Native apps for iPhone and Android, in light and dark. Run the whole shop from your phone, while riders take jobs, confirm every drop and get paid.
Duka Seller
Seller app illustration. Names and amounts are examples.
Duka Rider
Real screens from the Duka Rider app.
Your brand
Shoppers meet your brand, not ours. Your logo, colours and fonts on every page, your own web address, and your shop's name on what they keep.
Free for every store. A bare domain like mamambogaprints.co.ke is served on its www address, and yourname.duka.africa forwards to it.
Reach
Your shop is built to be found, from search results to social feeds to a WhatsApp share.
Every shop lives at yourname.duka.africa, or on your own domain.
Fast pages, product rich results, sitemaps and clean links, with titles and descriptions you can edit.
A product feed for Google Merchant Center and the Meta catalogue, kept up to date for you.
Every product has a share button and a tidy preview card when the link is pasted into a chat.
And everything else
Duka replaces the website builder, the payment plugin, the delivery spreadsheet and the five chat apps. It all works together, on your phone.
Pricing
No monthly fee, no commission and no setup or listing fees while Duka is free.
Every feature for every store while Duka is free.
KES 0/ month
No commission on your sales
Start freeQuestions
Nothing right now. Every feature, from your own domain to the point of sale, is free: no monthly fee and no commission on your sales. We'll tell you well before that changes.
Shoppers pay with M-Pesa at checkout. Your share goes into your Duka wallet, becomes available after the order is delivered, and you withdraw to your M-Pesa number whenever you like or on a schedule.
No. Answer a few questions and Duka's AI designs your shop; add your logo and products, and it lives at yourname.duka.africa. You can connect your own domain too.
Yes, for every store. Buy a domain from any registrar, such as a .co.ke, and add it in your shop settings. Duka shows you two DNS records to add where you bought it; once they check out, the security certificate is set up for you, usually within minutes. A bare domain is served on its www address (add a redirect to it where you bought the domain), and yourname.duka.africa still leads there.
You choose. Deliver yourself, use Duka riders across Nairobi, let shoppers collect from pickup points, send upcountry by courier, or, once approved, drop stock at the Duka hub for next-day delivery.
Fashion, sneakers, electronics, furniture, beauty, groceries, crafts, second-hand: Duka works for any kind of shop. You set your own categories, product options, sizes and specs.
Connect your WhatsApp Business number, Instagram and Facebook Page, and every message lands in one inbox with SMS and your website chat. An AI assistant can answer product and delivery questions for you, and hand over when a person is needed.
Every shilling moves through a double-entry ledger you can follow in your wallet. Withdrawals need a one-time code and go only to your verified payout number, and large withdrawals get a second approval at Duka.
Open your Duka shop today. Every feature is free.
