Features
Everything you need to sell in Kenya.
Eleven areas, one app. Each part works with the others, so a WhatsApp chat can become an order, a delivery and a payout without you copying anything across.
Store and design
A store that looks like nobody else's
A design made for your shop by AI, from a few questions: colours, fonts, a coloured header, promo tiles, product rows and pages, with hundreds of possible looks. Make it yours and see it live as you edit.
- Hero banners, slideshows, product rows, lookbooks, FAQs and more
- Collections, store pages and editable menus
- Quick view, zoomable galleries, size guides and delivery estimates
- Your own domain, with the certificate set up for you
- Your logo, favicon and shop name on every page, receipt and link preview
AI tools
AI that works the shop with you
Duka's AI builds your shop from a short description, writes listings from your photos, answers customers in their own language and helps you follow up leads. Drafts wait for you; the assistant answers only where you switch it on.
- A whole shop from a few questions, with undo
- Titles, descriptions, highlights, specs, tags and search text from your photos
- White photo backgrounds in a tap
- A shop assistant on your website chat, optional on WhatsApp, Instagram, Messenger and SMS
- The assistant replies in Swahili, English or Sheng, and hands over to a person
- Your FAQs, policies, tone and hours, with a private test chat
- Three suggested replies in every inbox chat
- Lead summaries and a next step, with the message written
Products and catalogue
Sell anything, described properly
Up to three options per product, with price, stock and SKU for every variant. Spec templates for electronics, fashion, shoes, furniture, beauty and groceries drive your filters and spec tables.
- AI drafts titles and descriptions from your photos
- Remove photo backgrounds in a tap
- Bundles, quantity price tiers and wholesale-only items
- Pre-orders, collections, and CSV import and export
- Verified-buyer reviews with photos, and product questions
Checkout and M-Pesa
Built around the M-Pesa prompt
Checkout starts with a phone number and ends with a PIN. Shoppers never have to make an account first: it's created from their delivery details.
- STK push with a live wait screen
- Pay to a till if the prompt doesn't arrive
- Discount codes, gift cards and Lipa Pole Pole
- SMS receipt with a tracking link
Delivery
Your delivery, your rules
Use Duka's riders, pickup points and couriers, run your own, or mix both by zone. The fee and the delivery day are worked out before the shopper pays.
- Duka riders by Nairobi zone, with same-day cutoffs
- Pickup points with a collection code
- Courier routes upcountry, with waybill tracking
- Your own zones, fees, pickup points and riders
- Free delivery over a spend, by zone or by date
- Printable labels with QR codes, and packing slips
Inbox and AI assistant
Every conversation in one place
Messages from WhatsApp, Instagram, Facebook, SMS and your website chat arrive in one live inbox your whole team can answer from.
- WhatsApp Business, Instagram, Messenger, SMS and web chat
- An AI assistant on your store, optional on social channels
- Answers on products, prices, delivery and order status
- Hands over to a person, with reply suggestions
- A leads board, contacts and follow-up tasks
- SMS campaigns, with opt-outs handled
Marketing and growth
Tools that bring shoppers back
Run a sale, reward loyal shoppers and remind people about what they left behind, without another app.
- Discount codes and automatic sales: percent, fixed, free delivery, buy X get Y
- Gift cards for your store
- Lipa Pole Pole layaway, with stock held to the last payment
- Duka loyalty points and referral credit
- Bag reminders, back-in-stock and price-drop alerts
Money and payouts
A wallet you can trust
Every sale, fee, refund and payout is a line in your wallet, backed by a double-entry ledger. Withdraw to M-Pesa when you're ready.
- Pending and available balances, line by line
- Withdraw to your verified M-Pesa number, or set a schedule
- A one-time code on every withdrawal
- Cash advances, repaid from future sales
- VAT settings for registered businesses
Point of sale
Your counter and your website, one stock count
Ring up walk-in customers in the browser on a phone, tablet or laptop. Every sale comes off the same stock as your online shop.
- Cash and M-Pesa payments
- Shifts with opening and closing cash
- Cash sales keep working when the internet drops, and sync later
- Included for every store
Analytics
Know what's working
See visitors, orders and revenue day by day, and where shoppers drop off between looking and paying.
- Visitors, orders, conversion and revenue
- A funnel from product view to paid order
- Top products
- 90 days of history
- Connect Google Analytics 4 and the Meta Pixel
Team and security
Bring your team, keep control
Give each person the access they need, and keep the money side locked down.
- Owner, manager and staff roles
- Up to 10 team members
- Payout number changes held for 48 hours
- Identity checks before your first payout
- A second approval at Duka for large withdrawals
Ready when you are. Free to start.
Open your shop, add a few products and share the link today.